1. In terms of engagement, Instagram is the undisputed leader of the pack. With an average engagement rate of 4.21 percent per follower, this network delivers 58 times more audience interaction than Facebook. The best way to tap into this engagement potential? Planning out a series of smart posts on Hootsuite that mention other members of the real estate community can help spike comments, likes, and favorites by more than 56 percent.
2. Having a business line doesn’t seem all that vital in today’s marketplace. Surprisingly, this concept couldn’t be farther from the truth. In terms of sign-ups and conversions, web pages that showcase a professional number, like the ones offered by Grasshopper, boast a 53.96 percent opt-in rate, compared to a rate of only 46.04 percent for those offerings that lack this attribute. Simply put, if you’re not comfortable with leaving potential relationships with clients on the table, then it’s time to look into a professional business line from Grasshopper.
3. These days, it seems like everyone is on Facebook. Even so, the fact that you’re facing down a swarm of competition on the biggest network around doesn’t mean that there’s no hope for making a splash within in your target audience. By posting your unique Writtn social content between 1 P.M and 3 P.M. during the weekdays and throughout the weekend, you can boost your engagement with these viewers by a whopping 32 percent.
4. Firing off an email or document to a client, only to see a typo or error after you’ve hit the “send” button is one of the worst feelings in the world. In fact, the only situation that’s even more dismal is not realizing you made a mistake in the first place. To avoid these dire scenarios, check out a tool like Grammarly. From blog articles to social offerings, this service ensures that you always embody a professional and accurate tone within your content.
5. Personalization is a powerful tool to have on your side as you make a move in the inbox, but be careful with how you handle this asset. Going overboard with the usage of first names or sensitive information is a quick way to come off as creepy or intrusive. However, if you can cut down on the repetition of these personalized elements, then you’re well on your way to forging a last connection with the person on the other side of the screen.
6. If you’re looking to revamp your Facebook profile with something a little more enticing than the stock options, consider incorporating a theme that integrates your profile picture with your cover photo. Even if it’s something simple like utilizing two separate visuals that form a larger image, giving your page this kind of professional touch can help set apart your account and provide viewers with a more appealing experience as they consume the expertly crafted Writtn social content on your profile.
7. Social proof is one of the best assets on your side when it comes to developing winning landing pages via Instapage. Having embedded recommendations from Facebook, Twitter, or any other social network is a great way to show potential clients that working with you is the right call when the time comes to buy or sell a home. Just don’t forget to ask for permission before you use these testimonials!
8. One of the greatest tools at your disposal as a realtor is the ability to remain relevant, even when buyers and sellers aren’t active in your area. By congratulating these clients on weddings, birthdays, and other major life events with an arrangement of flowers from Sending Flowers, you can keep your name in the discussion and show that you truly care about the people that make up your base of customers. You can bet that doing the right thing now will help you be the first choice down the road when these clients are ready to jump back into the real estate market.
9. If you’re struggling with click and open rates, mixing in some digits into your subject line might be the answer to your problems. The use of numerals can boost both of these important stats, mainly because numbers do a great job of stopping wandering eyes. It might not seem like much at first glance, but going with something like “23” over “twenty-three” could be the difference between an engaged real estate client and another missed opportunity.
10. Too many hashtags in a single tweet is a quick way to turn off your viewership and lose followers – even if you’re working with winning social content from Writtn. While it’s important to label your posts and join the right conversations, keep the hashtag use to no more than two per tweet. This way, you keep your audience engaged, all while avoiding the dreaded backlash that comes with hashtag overload.
11. As far as the composition of your Instagram posts go, you’re better off sticking to light colors and a high amount of background space within this content. Bright images generate 24 percent more likes than dark images, while larger amounts of background space help boost likes by 29 percent when compared to posts that minimize this attribute. Keeping these parameters in mind as you schedule your daily or weekly posts on Hootsuite can ensure that your photos of open houses and home listings always pop off the screen.
12. Still relying upon direct mail and print advertising to reach your audience? With SEO leads boasting a 14.6 percent closing rate compared to the paltry 1.7 percent shared by these dated practices, it doesn’t take much to see that being a serious competitor in your local market means turning to tools like WP Engine and optimizing your content for search rankings and digital reach.
13. Winning tweets skip unnecessary industry jargon when possible. Yes, it’s important to show that you’re a trusted real estate expert when dealing with retweets and mentions, but staying friendly and approachable is far more important than bombarding these readers with highly specialized terminology. Embodying this more casual – yet still professional – tone is one of the biggest keys to success when interacting with followers on Twitter and planning out tweets via a strong management platform like Hootsuite.
14. The LinkedIn community loves a good list. When it comes to the most active and engaging content on this network, posts that included the word “top” and the numbers 3, 5, 10, and 25 received a 40 percent boost in both reach and viewer response. If you want your content to go viral on LinkedIn, start planning out scheduled via the Hootsuite platform that make the most out of this list craze.
15. One of the most effective ways to implement a conversion rate optimization (CRO) strategy as a realtor focuses on aligning your incoming keywords with your call-to-action (CTA) content. Optimized keywords ensure that you have the right inbound traffic hitting your blog or site, so it makes plenty of sense to test and analyze these offerings with a tool like Improvely, then incorporate these winning offerings into your CTA selections.
16. Blogging daily isn’t always the right answer for realtors. In fact, straining your resources and aiming for this lofty goal can lead to a dip in both quality and blog post performance. Instead, stick to a more realistic schedule with Writtn’s unique blog content approach. Posting between two and three times a week is usually considered optimal. This way, you have a steady stream of fresh, exciting, and engaging offerings that are sure to entice your audience.
17. Some of the best real estate social content from Writtn is controversial – and that’s perfectly okay. Taking a stand on a hot button topic or issue in your market might seem scary initially, but it’s a great way to elicit a response from the people on the other side of the screen. As long as you stand behind this social content and foster a healthy discussion within your community, this method is a great way to differentiate yourself in a sea of bland and mundane social offerings.
18. The next time you’re planning an update for your LinkedIn profile on Hootsuite, try to frame your post in the form of a question. On average, status updates that involve the reader by asking for a response receive almost 50 percent more comments than those that simply contain a statement. Simply put, if you’re willing to start up a conversation, the LinkedIn real estate community is more than happy to sit down for a chat.
19. Think email marketing can’t help build your digital presence with mobile viewers? Think again! With over 52 percent of cellphone owners accessing their emails from these devices, it’s more important than ever before for realtors to have a strong standing in the inbox. Otherwise, don’t be surprised when you miss out on this major chunk of potential clients who prefer staying in touch via the inbox.
20. With only 57 percent of professionals and organizations using LinkedIn as part of an online outreach program, making good use of this network seems like it’s far from essential in today’s digital world. However, this misconception couldn’t be farther from the truth. LinkedIn generates social media’s highest conversion rate (277 percent higher than Twitter or Facebook), so it’s well worth your time to start sharing your Writtn social content on this undervalued network.
21. Plenty of agents don’t realize that having a professional and inviting office setting is just as important as being able to handle clients at open houses or during home showings. The truth of the matter is that this initial meeting often serves as a vital first impression between you and buyers and sellers in your area, so giving your office a boost with new chairs, desks, and other furniture from Digital Buyer can make all the difference in the world when you welcome potential clients into this personal space.
22. Facebook is a tough social nut to crack if you’re not prepared to be diligent and consistently active on this network. With most posts only having a shelf life of around three hours – and the majority of interaction surrounding these offerings occurring in the first 60 minutes – providing content regularly throughout the week via a scheduling and planning tool like Hootsuite is the only true way to catch on when dealing with such short viewer attention spans.
23. The best Facebook posts – those that engage 50 percent or more of the target page’s fans – almost always include a link. Whether you’re scheduling a post on Hootsuite that showcases quality blog content from your site, or you’re sharing a great piece of curated content from another page, giving a link to the source material is vital to your success on this network.
24. Winning with Google and other search engines in terms of rankings is downright hard – there’s no point in denying this reality. However, just because you need to massage and tweak content in order to rise up these result pages, that doesn’t mean you have to go this road all on your own. By enlisting the help of tools like Scribe, you can optimize and enhance your content for search engine success.
25. Being a winning realtor doesn’t mean you hang up your hat and call it a day after a successful home sale. To truly stay in the limelight with your audience, surprise your latest homeowners with an arrangement from Sending Flowers. Doing the little things like sending flowers is not only a kind gesture, it’s also a way to make a powerful impression and ensure that these clients think about you the next time they need to buy or sell a home.
26. One of the best kept secrets of winning on Instagram comes in the form of adding a location to your posts. Instagram Photo Maps lets viewers see where you uploaded your content from, which in turn generates a 79 percent uptick in engagement. However, this feature is turned off by default, so be sure to update your settings within your Instagram account before you start posting on Hootsuite if you’re looking to truly capitalize on this tactic.
27. The old saying, “a picture is worth a thousand words,” is more relevant than ever before in today’s real estate social world. As you leverage the power of Writtn’s social content, make sure your profile picture on Facebook, Twitter, LinkedIn, and any other network plays by the rules when it comes to size and format limitations. Otherwise, you might find yourself getting off on the wrong foot before you ever even engage your social audience. Additionally, placing an emphasis on photo clarity and proper lighting goes a long way toward ensuring you appear professional and inviting in your profile picture.
28. Moving day is one of the most exciting – and potentially exasperating – times for your clients. Fortunately, you can help go the extra mile by turning your happy new homeowners toward services like UBoxes. Saving a few bucks here and there on moving supplies adds up for these individuals, as well as ensures that they always remember the helping hand you offered up during this hectic transition.
29. Coming up with a great blog idea or topic is only one piece of the outreach puzzle for realtors. With 93 percent of all online experiences starting with a search on Google or another similar engine, it’s imperative that your content be optimized and hone in on the right keywords. Specifically, focusing on a set or series of related search terms generated via an analysis from SEO Powersuite guarantees that you have an “umbrella” approach that covers multiple segments of a target audience.
30. Picking a stellar web hosting service – like WP Engine – for your site is about more than just finding a good deal. Before signing on the dotted line, make sure to look into the types of technical support offered by this service, as well as what channels (email, forums, live chat, etc.) are available to you in case of an emergency. This way, you’ll never be left wondering what you could have done different in the event of a worse-case scenario.
31. As you decide on a web hosting service for your realtor site, it’s a good idea to discuss your needs and requirements related to bandwidth and disk space considerations. Yes, the particulars of these technical parameters isn’t the most exciting topic of discussion ever, but hammering out the details now with the team of experts at WP Engine now ensures that don’t run into any unforeseen hiccups or issues later on down the road.
32. “Freebies” go a long way when leveraging the power of email marketing. Yes, informative and engaging inbox content works well on its own, but there’s definitely nothing wrong with taking this user experience a step farther via exclusive offerings like eBooks and promotional items. Real estate clients love being rewarded for their loyalty, so take the initiative and give out these bonuses from time to time to show your contact list that you truly appreciate their commitment.
33. The average engagement rate (the percentage of users who react or respond to a post) of the top 50 LinkedIn pages sits at 0.054 percent. As you build your community of buyers and sellers on this network via sharing expertly crafted Writtn social content, try to aim for a rate of engagement that meets or exceeds this benchmark. Ending up at or near this plateau ensures that you’re in some of the best company when it comes to leveraging the power of LinkedIn.
34. Great landing pages are smooth, sleek, and load at blistering fast speeds. It might seem counterintuitive to accept a minimalist mindset when it comes to images, but for every one second delay in load time, page views, customer satisfaction, and potential conversions all dip by 11, 16, and 7 percent, respectively. The message here is clear: Some visuals are good, but going overboard with too many bandwidth-sapping images as you develop winning offerings on Instapage is a quick way to lose out on clients.
35. While being a realtor isn’t the same as starting up a chain of businesses, it’s still important to build your reputation via a branded design or logo; like the ones offered up by the team of experts at Logo Nerds. Otherwise, don’t be surprised when your competition – and not you – rakes in all of the perks that come with an easily recognizable and eye-catching personal graphic.
36. Landing page viewers don’t have time to sift through a novel, regardless of how great this content might be in terms of value. Generally, these potential clients want to “forage” for information, so make their lives a little easier – and boost your conversions – by implementing lean content and headers for each section. This way, as your audience browses through your stable of landing pages created via the Instapage tool, they can get straight to the point and find your calls-to-action (CTAs) in a hurry.
37. While Twitter is a powerful asset for any realtor looking to build an audience, that doesn’t always mean that posting regularly from your official account is enough to really drum up interest. To ensure that you are operating within the right channels as you share your Writtn social content, research hashtags that are relevant or trending within your audience and use this Twitter tool to join the conversations that truly matter to your clients.
38. As crazy as it sounds, maximizing the impact of your social content isn’t always about promoting your own on-site offerings. Members of the real estate community thrive on “curated” or interesting content from around the web, so be sure to mix in some of these posts with your unique Writtn social content. Doing so ensures that your profiles become hotbeds of viewer activity and interaction.
39. One of the biggest roadblocks for realtors comes in the form of keeping up with accounting paperwork. In fact, 34 percent of professionals point to the handling of these responsibilities as a weakness that hinders growth and prosperity. The solution to this issue? Teaming up with a service like FreshBooks. Not only is this invoicing software considerably cheaper than hiring an accountant, it also puts you in control with reporting and analysis features. Regardless of which market you call home, that’s a hard one-two punch to pass up.
40. At first glance, having just a few landing pages on your side seems good enough to get by with your audience of buyers and sellers, right? While this thought process is reasonable, it’s far from the reality of today’s digital landscape. By increasing the number of landing pages you currently use via the Instapage creation tool from just 10 to 15, you can experience a 55 percent boost in leads.
41. There’s no denying that blogging should stand as the foundation of your digital outreach operations. However, promoting these posts on social media accounts for approximately 30 percent of the average website’s overall traffic. This means that if you’re planning on making the most out of Writtn’s unique social content for realtors, it’s time to start rubbing elbows with your audience on Facebook, Twitter, and the other networks that matter to your customers.
42. Just because Facebook, Twitter, and Google+ stand as the “Big Three” in the social media world, that doesn’t mean these are your only options when it comes to picking the right platform for audience engagement. Instagram, Pinterest, LinkedIn, and countless others all appeal to unique audience segments, so spend a little time exploring your options as you develop a plan that showcases Writtn’s social content. You just might find that one of these other networks is better suited to promoting a vibrant relationship with your target clients.
43. Don’t be afraid to get visual with your blog posts! Pairing up Writtn’s unique blog content with relevant images and graphics receive 94 percent more views when compared to text-only options, so it’s hard to go wrong with this kind of supporting content. Even something as simple as open source or royalty free images can make all the difference in the world.
44. If you’re look for a boost in audience interaction on Twitter, then it’s a good idea to start optimizing your posting times. For instance, the best time to schedule a post on Hootsuite if you’re looking for retweets sits at 5 P.M during the work week. As far as giving click rates a bump goes, 1 P.M. to 3 P.M. rules on this front.
45. Interested in standing as a thought leader in your real estate marketplace? Then it’s time to consider building an effective and engaging blog program via Writtn’s unique content creation services. With over 81 percent of readers trusting the advice and information found with this kind of content, there’s no better way to stand above the competition than with these informative and unique blog offerings.
46. In the world of winning real estate blog writing, bigger actually can be better. Posts that stay relevant and engaging while crossing the 1,500 word mark receive 68.1 percent more tweets and 22.6 percent more FB likes than those that fall under this threshold. This means that if you have something impactful and interesting to say, such as what’s covered in the offerings provided via Writtn’s unique blog content services, there’s never been a better time to embrace long-form content.
47. Vanity phone numbers are a great way to set yourself apart from the competition. Unfortunately, it’s all too easy to make mistakes that can cost you on this front. As you decide upon a vanity number from Ring Boost that represents you as a realtor, keep things direct and avoid nontraditional spelling. This way, when potential clients come across your number, this asset can clearly and directly communicate what you have to offer to these individuals.
48. When it comes to the length of your subject lines, it’s definitely in your best interests to keep things short and sweet. Subject lines than hover between six and ten works generate an average open rate that’s 21 percent higher than longer variants. This means that leaving out fluff words and getting straight to the point is truly a recipe for success in the inbox.
49. One of the most powerful ways to build your community of potential clients on Instagram is with an actionable hashtag that shows up in all of your planned posts via the Hootsuite app. The theme or style promoted via a recurring hashtag helps create a sense of continuity within your content, all while giving followers a way to join in on the discussion. The best part about this approach is that if your hashtag takes off on Instagram, you can leverage the power of this asset on Facebook, Twitter, and other networks as well!
50. Relying upon unique Writtn blog content is about so much more than just directly connecting with interested potential clients who happen to browse through your site content. Specifically, those who blog generate 97 percent more links back to their websites, thereby making this a vital endeavor for realtors who plan on having a vibrant and robust digital presence across the web.
51. Hit home with emotional content on social media. Utilize emotional storytelling with compelling copy and powerful visual elements. Humans respond to stories – tell a good one and clients will flock to you