Courtnie Erickson, Real Estate Content Specialist,

The goal of your website is to generate leads and build your online presence. You want to develop your real estate website so it stands out and ranks high in the search engine rankings. In fact, those pages that rank on the first page receives 75% of the clicks and the first position receives 33% of those clicks.

To help your website stand out and provide more value to your audience, there are many creative features you can add. Let’s take a look at just 10 unique ways you can make your real estate content stand out on your website.


1. A Video Gallery


A video gallery is becoming common for many business websites but most real estate agents have not jumped on board. Research is showing that video is making huge improvements for many companies of all sizes. For example,

Video marketers get 66% more qualified leads per year.

90% of customers say video helps them in their buying decisions

64% of customers say videos make them more likely to buy

Be creative when it comes to creating and publishing video. Produce video home tours, neighborhood highlights, live testimonials, etc.


2. City Resource Pages


A city resource page can be helpful for individuals new to the area. It provides links to various businesses, schools, churches, stores, and more in the community and not only is valuable information for your readers, but it increases your own traffic and makes you look like a community expert. Chelsea McFarland, a real estate broker in Spokane, Washington features a detailed resource pageon her own real estate website.

“Our resources page is a great tool for people moving to the area,” she said.  “This is one of my main client focuses.”

 3. Neighborhood Finder


A neighborhood finder is a valuable tool for individuals not familiar with your community. This type of application can be set up in a variety of ways but the main goal should be to provide information to potential clients and those unfamiliar to the area. It should provide data about each neighborhood such as statistics and the features found in each location.


4. Financial Calculators


Interactive content such as online calculators don’t just tell the reader something, but it makes them act. Financial calculators are educational and informative tools for your audience. Apply online calculators to help your readers determine how much house they can afford, estimate their monthly payments, discover if they are eligible for a mortgage, etc.


5. Detailed Contact Information


You may have your phone number listed on your website, but you want to ensure that all potential and current clients can easily reach you. Make contact simple by posting your email on every page. Offer chat capabilities that allow your customers to immediately ask you or someone in your company any questions they may have. The better user-experience you provide, the more your customers will stay around.


6. How-To Section


How do you sell a home? How do you make an offer? How do you fix a leaky sink or clean a home before a showing? Dedicate a section of your website to how-to articles, videos, infographics, etc., that help clients with a variety of real estate processes, as well as many homeowner tasks.


7. Consistent Blogging


A real estate blog isn’t a unique idea but many real estate agents don’t take advantage of this form of content. They do not post regularly and they do not provide copy that can help boost them in the search engine rankings and make them appear as a real estate expert. For more information on how to create a successful real estate blog, read this article.

8. FAQs


A Frequently Asked Questions section of your website is not something many real estate agents offer but it can provide a great user experience. Answer questions about yourself and your own experience, the current real estate market, the community, etc. You can make this section of your website fun, professional, and informative for your readers.


9. Golf Finder


Do you love the game of golf? Some real estate agents — particularly those that work with many senior citizens or retired individuals — provide a unique feature that allows buyers to search for listings near their favorite golf course. If there is another amenity in your area that your audience enjoys, create a similar feature for your website.


10. eBook


Offering short eBooks is a great way to deliver a lot of information to your audience. Base your eBook on a question you receive often as a real estate agent and that would be helpful for your audience. Plus, by creating an eBook, you appear as a real estate expert and you can gather potential client information for each download.

Basically, as you develop and improve your real estate website, think outside of the box. Write content and offer features that come naturally to you.

“The more natural your marketing comes across, the better it will be received,” McFarland said. “Try to create content you would want to see. If you annoy yourself by posting it, you will definitely annoy your audience as well.”