Courtnie Erickson, Real Estate Content Specialist,

Around the world, there are 3.03 billion active social media users. Most individuals have on average five social media accounts and they spend just under two hours each day on social media. With this popularity, it is no secret that social media is a powerful tool to connect, inform, and engage with your target audience.


But, if you are continually posting your current listings, you are missing a valuable opportunity and not taking full advantage of your social media platforms. There are so many things you can do to make your social media accounts — whether Instagram, Facebook, Twitter, or even LinkedIn — your greatest marketing weapon. Here are 15 examples of real estate social media posts that rock.


1. A Little Laughter


Have fun with your social media channels — you don’t always have to be serious. Plus, when you share content people can relate to, you tend to see more engagement through likes, shares, and comments.

View this post on Instagram

Clearly they are ready to close ASAP and move on!

A post shared by The Broke Agent (@thebrokeagent) on

2. Local News


Show your followers that you are familiar with local events and you don’t just sit behind a desk all day.

3. Let Your Followers Get to Know You


Let your followers get to know you — not only professionally but a little more personally as well.

4. Market Updates


Is now the best time for buyers or sellers? Is the market changing? Let your followers know with informative posts.

5. A Unique View


While this post is promoting a listing, the image provides an entirely unique view of the property. You can’t see what the house actually looks like but you can see the remarkable location of the home.

6. Milestones


Are you celebrating a big milestone in your company? If so, let your followers celebrate with you as well!

7. Motivation


You want to provide useful and beneficial content to your followers and it doesn’t always need to be about buying or selling a home.

8. Blog Post Promotion


Your social channels are a great way to promote your blog posts and drive more traffic to your website.

What home improvement projects do you tend to forget?

Posted by Martin MacFarlane Real Estate – Markham, Unionville & Stouffville on Tuesday, November 27, 2018

9. Information for All Homeowners


Don’t just focus on current clients, also provide information that past and future clients can benefit from as well.

10. How-to Help


Make your social channels a great place for your followers to gather information on homeowner projects, DIY tasks, and more.

Don’t let the holidays stop you from selling your home. Here are a few tips for selling your home quickly during this busy time of year.

Posted by Global Life Realty on Sunday, November 11, 2018

11. Seasonal Decorating Ideas


No matter if it is Christmas, Easter, Halloween, or even just a summer barbecue, share decorating ideas to improve a home’s curb appeal.

12. The Tease


Capture the attention of your followers with a clever tease. This is a great way to generate leads but it should be used sparingly.

13. Updates on Your Business


Did you hire a new agent? Did you move to a new location? Were you featured in the local newspaper? Whatever it may be, share the good news with your followers!

14. Become a Local Expert


Show your followers that you truly know your city with fun facts, trivia, and more. You can even host contests and giveaways to encourage even more engagement.

Do you think you know it all about Jacksonville? Here are six cool facts about this gorgeous Florida city.

Posted by Krista Fracke Jacksonville Real Estate Co. on Thursday, November 29, 2018

15. Encouraging Quotes, Images, and More


Just like a motivational video, share a meme or an inspirational quote. While you don’t want to do this all the time, a little positivity can go a long way.

If you want your social media to rock, contact the experts to help. They can take a boring and dull page into an exciting hub of information. Contact us today for more information about our social media content writing services.