As real estate agents, you know you wear many hats every day. Some days you are part accountant, some days you play the role of therapist. The day-to-day difference in your work environment might even be why you got in the real estate industry in the first place. But one thing doesn’t change: every day you provide your clients with valuable information to help educate them on their home buying and selling process.

 With more and more clients turning to the internet for information, it is imperative to your business to be providing them with value online as well. For more agents, this can be a daunting task. You have a lot of things to tend to as you run your real estate business. Here are a few ways you can build your online information library.

Go Through Your Emails

From the moment you got your license, you have probably been answering questions from potential home buyers and sellers. More often than not, you get asked the same questions over and over again from each new client. This has inadvertently built up a great library of content you can use. Take the time to go through your emails and find the most frequently asked questions. Then, just like you would if you were in person, answer them. Only this time, in writing. This allows prospective clients to look at your website and social channels and view you as an expert.

 With 90% of home buyers and sellers looking online before they contact a real estate agent, you want to make sure you are answering some of their questions before they meet you.

Discover Their Pain Points

 

Your client needs you to help them with something. This something usually goes much deeper than just buying and selling a home. Maybe they need a good school for their daughter, or they need more space for their mother-in-law that is moving in. Really digging deep can help you create content and value both on your blog and your social channels. You can start to speak about school districts in certain neighbourhoods and walkability in others. When you take the time to consider the pain points of your potential and past clients, you can handle their objections before the first meeting. Remember, you are the expert. You deal with these objections every day. Putting them into the digital space allows people you don’t even know to start considering you as the specialist they need to hire.

 

Your client needs you to help them with something. It usually goes much deeper than just buying and selling a home. Maybe they need a good school for their daughter, or they need more space for their mother-in-law that is moving in. Really digging deep can help you create content and value both on your blog and your social channels. You can start to speak to school districts in certain neighbourhoods and walkability in others. When you take the time to consider the pain points of your potential and past clients, you can handle their objections before the first meeting. Remember, you are the expert. You deal with these objections every day. Putting them into the digital space allows people you don’t even know to start considering you as the specialist they need to hire.

Industry partners

 

As we mentioned, you wear a number of hats during your day job. But you also outsource a number of those jobs as well. What if you did an interview with the home inspector? Or asked a mortgage broker a few frequently asked questions? That is already so valuable to your clients, why not add it to your blog. The list of qualified vendors and professionals you work with on a regular basis is long. They can add an extreme amount of value to your online content calendar.

These are easy and effective ways to add value to your clients online. Of course, it can be overwhelming. If you still feel like you don’t have the time, but understand the importance, reach out to us at Get Writtn. We can get your customized online content on autopilot for you ASAP so you can help more clients.

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