Courtnie Erickson, Real Estate Content Specialist, Getwrittn.com
No matter if you are a new real estate agent or you have been practicing for more than a decade, email marketing should be a priority. Just look at the statistics:
- By the end of 2019, more than 246 billion emails are expected to be sent every single day.
- For every $1 you spend on email marketing, you can expect a $38 average return.
- Email is the most direct form of marketing — even more than social media.
- Approximately 61% of consumers like to receive weekly communication.
However, for your newsletter and email marketing efforts to be successful, it is important you build up your subscriber list. While this may sound extremely overwhelming, it doesn’t need to be. Here are five proven strategies that will help you increase your email subscriber list.
1. Offer Your Subscribers Something in Return
Entice your subscribers to sign up for your email newsletter. For example, in exchange for signing up, offer them a free ebook or a home-buying checklist. You want to provide them with information that will help them in their real estate journey. This lead magnet must be well written and something your audience will actually want to read.
2. Focus on Content
When you write your weekly or monthly real estate newsletters, you must make the content within these emails a priority. When these newsletters do not offer any value to your subscribers, they are less likely to open them and they will click the unsubscribe button. Additionally, they will not share the content with others, recommend your newsletter to other individuals, and keep you in mind when they are in need of an agent.
3. Utilize Your Social Media Channels
Your social media channels are designed for more than merely posting your latest listings. Rather, it is an excellent platform to share information, engage your audience, promote your newsletter, and encourage new subscribers. Use your social channels to promote your newsletter and direct potential customers to a landing page where they can easily subscribe to the newsletter. This is a simple and effective way to reach a new audience and increase your email subscriber list and requires little time, money, and effort.
4. Make Yourself Appear as a Real Estate Expert
Why should individuals subscribe to your newsletter? How are you going to help them? When your website is well written, offers valuable content, and is educational, you appear as a real estate expert. Having this reputation will entice individuals to click on your newsletter and read it. It will make them feel more confident in the information you are providing. A few ways to appear as a real estate expert include:
- Guest posting on various publications
- Offering a wide variety of diverse and informative content on your website
- Keeping a unique and customized website — no more cookie cutter websites!
- Including a call-to-action on each piece of content
5. Host Events
Don’t just be an agent who sits behind a desk. Be creative and do various things to get out, build your clientele, and learn more about the community you live in. One way to do this is by hosting various events. For example, host local seminars for first-time homebuyers on relevant topics such as selling a home in the current market, home-staging tips, etc. Also, sponsor contests and giveaways, or host community events such as carnivals or an educational panel. At these events, gather information from attendees and those interested in your newsletter.
While it may sound intimidating to increase your email subscriber list, it doesn’t need to be. Keep the above tips in mind and focus on building an incredible subscriber list with high click rates.