Courtnie Erickson, Real Estate Content Specialist,

No matter if it is the beginning of a new year, a change in the market, or you are just ready to make a change in your business, you need to set goals. To help improve your agency’s business, you know that social media is one of your greatest tools but if you don’t set goals, you won’t see much progress and you won’t fully reap the benefits of these platforms.

So, what do you want to improve on?

What results do you want to see?

Let’s take a look at just five social media goals you may want to consider if you want to increase your leads, sales, followers, and more.


1. Improve Your Brand Awareness


One of the biggest benefits of social media is it is a simple and fast way to build up and promote your brand. This is because so many individuals spend hours on these platforms every single day. Did you know that the average person spends nearly two hourson social media every single day? That means you have more than 14 hours a week to increase your brand awareness using this method alone.


As you set your brand-related goals, consider increasing your followers by a certain percentage, improving your reach each month, or even just bumping up your average number of shares.


2. Increased Participation


If you are still only posting listings on your social channels, stop! You are missing many opportunities to see your metrics soar. One terrific social media goal for real estate agents is to stop posting continuous listings and begin focusing on content that will drive traffic and generate leads. Posts such as contests and giveaways, videos, polls, etc., are all going to give you a better response and drive more traffic to your site than listings ever will.


3. Do Something Unique


No matter what social media platform you use, whether it is Facebook, Instagram, or even Twitter, do you truly know how to utilize the platform? Do you post just to keep up an appearance or do you know how to optimize your platforms to see an increase in leads and traffic? Take the time to learn so you can come up with an extensive and detailed social media strategy.


4. Connect with Your Community

Make social media your number one networking tool. Connect with other companies, agents, contractors, professionals, etc., in the community. This not only helps you stay on top of what is going on in your area, but it helps you build a network of individuals who you can call upon to help with your own challenges or those of a client’s. If you haven’t focused on building a community on your social media channels, now is an excellent time to sit down and set your specific goal and work towards it.


5. Improve Your Customer Relations


More than 90% of homebuyers begin their search online. They will use a variety of methods from large real estate websites such as Zillow and, to local real estate agent websites, and social media channels. You want to stick out to potential clients with powerful reviews, strong testimonials, and educational content. Additionally, many clients may utilize your social channels to contact you. By encouraging reviews and testimonials and providing fast response times, you can easily improve your customer relations.


If you want to improve your customer relations, consider goals such as improving your response times or increasing your number of reviews by a certain percentage, or even increasing your followers by a pre-determined number as well.


Remember that your social media goals are going to be unique to your own agency and your current social media strategy. To help determine what your agency needs, schedule an onboarding call with the experts at Writtn for Real Estate Pros.