Courtnie Erickson, Real Estate Content Specialist,

Social media is much more than a way to promote your listings. It can be one of your best tools for marketing your business, displaying your knowledge of real estate, and even developing relationships with clients. However, for these things to happen, you can’t focus solely on promoting listings.

Aleksandra Oleksak, a Toronto, Ontario real estate agent at Amir + Aleks Realty Team told Getwrittn, “It’s important to decide who your target market is first and use those social media platforms to showcase your business as well as your personal life. … it’s about coming across authentic and not annoying people with just business or personal posts. It’s a fine balance.”

To actually create a social media profile that will be successful, you must post fresh and engaging content. If your page is focused solely on listings, you can bet your followers will scroll right past you. Let’s talk about five different types of social media posts that you need for your real estate social channels.

1. Personality Showcase

Yes, the goal of your website is to generate leads. But, you also want to make yourself appear like a real human and make clients want to reach out to you, talk to you, and spend time with you. Showcase your personality and your sense of humor. You can do this using fun memes, videos, gifs, etc. However, just be cautious that you don’t get too personal. Your clients don’t need to know all the nitty-gritty details of your life.

That said, it’s easy to have a little fun. Here’s a great example of what one real estate agent posted to showcase her sense of humor.


2. Reviews & Testimonials

Some social media networks — such as Facebook — are excellent places to display customer reviews. Did you know that 85% of consumers trust customer reviews as much as a personal recommendation, and 73% of consumers trust a local business more if it has positive reviews? By displaying the reviews and client testimonials right on your social pages, you make it easy for customers to view your information, and if they like what you see, they can contact you immediately.

And don’t worry, you don’t have to make reviews boring. Check out what one real estate agent posted on their Instagram account.

3. Videos

Video, video, video! This is one of the most important things you can do for your social media pages. It is one of the best ways to not only showcase your personality but deliver information. Check out these crazy statistics about why you should do it.


  • 45% of people watch more than one hour of YouTube and Facebook videos each week
  • Almost 1/3 of all internet users are on YouTube (more than 1 billion users to be exact!)
  • 92% of all mobile video viewers share video online
  • Viewers retain 95% of a video message than compared to reading a webpage
  • Companies who use video increase their revenue 49% faster than those that do not

You don’t want to sit behind a desk and talk about real estate in your videos. The key is to make them exciting, informative, and engaging. Consider making videos of home tours, demos on home improvement projects or staging tips, or interviews with home improvement professionals or clients.

Check out this awesome example of a home tour one real estate agent used to showcase their listing.


4.  Blog Post Promotions

You should be utilizing your social media pages to position yourself as an authority in real estate. One of the best and easiest ways to do that is to promote blog posts and other informational content from your own website. This is extremely simple to do and it takes just a few minutes to post. If you don’t have the time or the writing skills to regularly post new content on your blog, hire someone who can.

Here’s a great example of a tweet from one real estate agent to encourage traffic to his website.


5. Engagement Posts

Get people talking! Have people interact and comment on your page. Post content that they are likely to like or share. Spark engagement by asking questions, casting polls, etc. You can even share pictures of past events you hosted or groups that you sponsor. The more interaction you can get on your page, the better.

While there are many options for engagement posts, here’s what one real estate agent posted on Instagram.

In addition to posting these types of varied content, it is also vital that you keep your social media pages active. Posting once a month is not going to cut it and will not bring you the leads, the followers, or the engagement that will help your business. If you need a little assistance starting and managing your social accounts, outsource your social media. Social media truly can be your best friend to generate leads and increase your business if you do it correctly.