Guide to Using Keywords

Courtnie Erickson, Real Estate Content Specialist,

If you want online users to find your real estate blog on the search engines, you must optimize it. But, if you have very little training and know nothing about strong SEO practices to help your content stand out, this can be very overwhelming. While there are many SEO practices that can make a difference and affect your rankings, using the right keywords should be an area you focus on first.


Keywords are those specific words and phrases that internet users will search for on the various search engines. This can be something as simple as a single word to a full phrase or question. Let’s take a closer look at how to find keywords and properly using them in your real estate blog posts.


Conduct Keyword Research


If you want to find and use keywords that are going to prove successful, you need to conduct in-depth keyword research. One of the fastest ways to do this is by using a keyword research tool or service. The information these tools provide will vary by application but they will provide the necessary data you need to choose the best keywords for your article. A few excellent keyword research tools to consider include:



Google Keyword Planner





Keep in mind that many of these applications will include a monthly or annual fee but if you wish to increase your search engine rankings, proper keyword research is a must and well worth the money.


In addition to using a keyword research application, it is also vital that you think like a consumer. If you were to search for real estate topics or real estate in your area, what type of words and phrases would you search for? This is an excellent starting place when you begin your keyword research.


Choose Long-Tail Keywords


Long-tail keywords are phrases that focus on specific questions and topics that your readers are looking for. These words will help you target your audience much better than any single keyword will.


Ideally, for each blog post, you should include at least one or two long-tail keywords. It is possible to use more than this throughout your post but this makes it difficult to target your audience. By focusing your content on just one or two long-tail keywords, you will have much better success.

How to Include Keywords Throughout Your Content


After you have determined what keywords you wish to use, you must integrate them wisely throughout your content. A few things to keep in mind as you include them in your content are:


Avoid Keyword Stuffing

You want your content to sound natural and be well written. Content that is full of keywords can actually hurt your chances of ranking high as it makes individuals less likely to click on the content, share it, or even link to it — all which helps improve your rankings. Spread your keywords throughout your article and don’t focus on how many times you use it, rather make sure your content sounds natural and reads well. If possible, include the main keywords that you wish to rank for in the first paragraph of your real estate blog post.


Include the Keyword in the Headline


Your headline is not an area of your blog post that should be forgotten or given very little attention. Not only does your headline capture your audience’s attention and make them want to click on the article, but it also determines how relevant your content is. By including your keyword, it shows Google that your content relates to that specific topic.


Don’t Forget a Meta Description


A meta description is the small block of text that appears on the search engine results and tells readers what the article is about. By optimizing this content and including your keywords, your readers know exactly what your content is about and you increase the likelihood of them clicking on it. Keep in mind that meta descriptions cannot be longer than 300 characters. But this still provides plenty of space to engage your audience.


Keep in mind that keywords are just the tip of the iceberg when it comes to optimizing your real estate blog. But if you are worried about optimizing your content, focus on readability and creating a positive reader experience. By doing so, you will naturally optimize your blog.


If you still feel overwhelmed and want to create an incredible real estate blog, hire the experts, like those at Writtn for Real Estate Pros to help. We can help you create SEO-friendly content that will help you generate leads and boost your website’s traffic.