Courtnie Erickson, Real Estate Content Specialist,

As a real estate agent, you know what a busy and full schedule is like. You are constantly on the go, meeting with clients, marketing your business, and updating yourself on the current market. This means you have little time to create valuable content for your readers and to publish on your blog. But, this is one of the most important things you can do as an agent if you want to connect with your audience, build your online presence, and generate online leads.

But creating a publishing schedule that doesn’t make you feel completely overwhelmed is key. Let’s talk a little more about how to create a publishing schedule for your real estate blog.

Establish the Goals for Your Real Estate Blog

The first step of any blog, content strategy, and publishing schedule is to determine what your goals are. What are you hoping to accomplish with your blog? Why are you creating the blog in the first place? Write down just a few goals you have and keep them in plain sight as you continue to work on your real estate blog. By doing this, your blog will become much more valuable, not only to your readers but also for yourself.

Determine How Often You Want to Post

You don’t have to publish multiple times a day but you do want to publish often. Statistics show that bloggers who publish consistently receive up to 30% more traffic for each post than those who do not. To determine how often you want to post, you need to closely look over your schedule with a fine-tooth comb. Do you have time once a week to create a valuable blog post? What about two or three times a week? Again, it doesn’t matter how often — that choice is up to you — but as you look over your schedule, you need to ensure you can dedicate the time week after week to the blog creation. If not, hire someone who can.

Do Small Tasks Every Day

If you don’t have a passion for writing, creating regular blog posts can make you feel overwhelmed and it can be easy to push the task far down your to-do list. Rather than sit down and spend an entire afternoon trying to create a blog post, dedicate just a small chunk of time to your blog creation each day. So, for example, you schedule may look like the following:

Monday: Research your topic

Tuesday: Create an outline

Write: Write the article

Thursday: Proofread your article and gather or create your visuals

Friday: Upload and push publish

By breaking the creation process into smaller tasks, publishing a blog post doesn’t seem so overwhelming and it is a much more manageable task. Plus, you can spend as little as one hour each day to create your posts and receive the benefit from your blog. As you determine how often you wish to publish to your blog, you can create a schedule that works best for you.

Don’t Forget to Promote!

Once you have pushed published, your work is not done. You still must take the time to promote your recent blog post. To do this, share your blog post on your social media channels, include it in your real estate newsletter, etc. If you included any influencer quotes in the article, share the link to the published post with him or her. This is a vital marketing step and something that should not be overlooked.

Creating a publishing schedule will involve many factors such as your goals, your time, and your confidence in your creation process. If you still feel a little stress, outsource the work. Hire someone to handle your blogging needs so you can focus on what you do best – selling and buying homes.