Courtnie Erickson, Real Estate Content Specialist, Getwrittn.com
The question many real estate agents repeatedly ask is, “is a newsletter necessary?” It is common for many agents to question whether this content is worth their time as their clients are not coming back month after month. But statistics show that email is still a simple and effective way to reach people. In fact, more than 205 billion emails are sent every single day and by the end of 2019, it is expected that 246 billion emails will be sent daily. So, is a newsletter necessary to a real estate agent’s success? You bet! Here’s why.
You Build a Virtual Connection with Your Audience
Yes, your clients won’t be coming back month after month but they may need your services in the future. By keeping in contact with them, you build a relationship with them and you stay in their mind so when they do need to buy or sell a home, you are the first call they make.
Additionally, when you stay in the mind of former clients, they are more likely to refer your services to someone they know who needs to buy or sell a home. Research shows that people are 90% more likely to trust and buy from a company or person if it was recommended by a friend and someone they know. Plus, 64% of marketing executives say that word of mouth is the most effective form of marketing.
You Are More In-Touch with the Real Estate Industry
What does your audience want to know? What questions do they have about selling or buying a home? Typically, when you send out a newsletter to your subscriber list, you include only the best content as this content is being delivered to them — they don’t have to go out and search for it. For a successful newsletter, you will have to get out and do your research to create this incredible content, and in turn, this makes you a better agent.
You Increase Your Credibility
What makes you stand out from the real estate agent down the street? Why should an individual hire you? When you create and deliver a powerful newsletter, these questions should be answered. A newsletter provides the opportunity to brand yourself, showcase your knowledge of the industry, and attract and impress your audience. A home is a large investment and homeowners or house hunters are looking for someone they trust with this investment — who can help them navigate its many decisions, terms, and issues.
It’s a Simple Way to Boost Traffic Elsewhere
Are your social media channels lacking engagement? Are you seeing very little traffic to your real estate blog? When you have a newsletter, you can promote your content. You can highlight some of your most popular social media posts, discuss comments, and encourage additional engagement. You can also highlight blog posts, influencers from your blog, infographics and other visual content, etc. Your newsletter is a simple tool that can produce big results elsewhere.
Tips for Creating a Successful Real Estate Newsletter
If you are ready to focus on your newsletter and make it an effective marketing tool for your agency, here are some tips to remember:
- Create a catchy subject line.
- Keep your newsletter short.
- Use lots of visuals throughout the entire letter.
- Don’t overwhelm your subscribers. A weekly or monthly newsletter is typically enough for real estate agents.
- Proofread everything!
- Have fun! Your newsletter doesn’t have to read like a boring academic paper. Be creative with it.
If you need help writing a newsletter or you just don’t have the time, hire someone to help. The experts at Writtn for Real Estate Pros can help you reach your audience and deliver content that converts.