Courtnie Erickson, Real Estate Content Specialist,

As you develop your social media strategy, you may focus on aspects such as increasing your followers or posting more often. But, what about improving your writing? Your social posts must be well-written to capture the attention of your followers. It needs to stick out in their newsfeed and you don’t want to appear as an amateur sitting behind a computer screen.

Luckily, writing social media posts is not that difficult. With the following social media writing tips, you will be able to post valuable and informative posts that engage and captivate your followers. Here are five social media writing tips you must keep in mind as you improve your social channels.


1. Think About Your Brand

Does your agency have a strong professional reputation? If so, you may benefit from more business-like posts. However, for most real estate agents, you want to portray a very casual, friendly tone on all of your posts. Your social posts may be one of the first impressions potential clients receive of you. You want to portray that you are knowledgeable, yet friendly and very approachable.

2. Make it Simple

While you want your social media posts to portray you as an expert in the real estate industry, you certainly don’t want to post content that is over the head of all your followers. Instead, you want to keep things very simple and easy to understand. This means you should keep your sentences short and concise. You also want to avoid using jargon and difficult real estate terms. As you write your posts, some experts suggest you write with an 8th-grade audience in mind. If these individuals will not understand your posts, then most likely your current audience will not either.  

3. Include a Call-to-Action

Every piece of content you write — including your social media posts — should include a call-to-action. This is the thing you want your readers to do — the purpose behind the piece of content. In most situations, your call-to-action on your social channels will include clicking on and reading an article or sharing an image. But a few additional ideas may be:

  • Contact you regarding a specific listing
  • Send you a referral
  • Enter a giveaway or a contest
  • Answer a question you asked

4. Use Fascinating Tidbits of Information to capture Your Follower’s Attention

Do you have a fascinating statistic or fact about the current housing market? Your location? Recent poll? Use these pieces of information as content to capture the attention of your readers. This data will help immediately capture the attention of your readers and make them want to click on the article or the infographic to learn more.

Check out these other examples of incredible real estate posts. They can give you some great ideas to take your posts to the next level. 

5. Be Consistent

Followers do not like excessive change. So when you are constantly changing the way you write, your tone, your formatting, etc., on your social posts, it will send them running. As you develop your social media strategy, determine what you envision your posts to look like. Will they all have custom images? Will they include lots of punctuation? Emojis? Spaces? If you find that your formatting and layout needs to change, make those changes slowly and then be consistent.

While you may feel overwhelmed with your social media channels, by implementing the above social media writing tips, you’ll find it easier to generate posts and they’ll be more successful. And if you need help with your social media channels, reach out to the experts at GetWrittn. They can help you create and maintain a social channel you’ll be proud of.