It’s every realtor’s dream to become “the agent” in his or her local area. You know the one: Always closing the biggest deals around town, swimming in a sea of potential client leads, and enjoying all of the benefits that come with maintaining a dominating digital presence.
Unfortunately, getting to this point in your real estate career isn’t a simple or easy affair. In fact, it takes a commitment to accepting nothing but the best from yourself, a willingness to constantly hone your craft, and the ability to seek out new and exciting tactics for engaging with your local audience of buyers and sellers.
To help you embody these concepts, kick-start your real estate career, and guide you along the path to becoming “the agent,” let’s take a look at the four professional development course that every realtor can’t afford to skip over. Once you’re done absorbing the lessons held within these courses, you’ll have all the tools you need to enhance your digital presence and truly take your local real estate marketplace by storm.
The best way to start this process is by turning your attention to Gary Vaynerchuk and his “Building a Personal Brand” course. As one of the brightest minds in the digital marketing world, Vaynerchuk has built a substantial reputation by developing creative ways to promote thought-leadership and garner influencer status within a variety of industries. The “Building a Personal Brand” course is no exception to the precedent set by this advertising expert.
As you work through Vaynerchuk’s series of lessons, think of him as your very own personal branding expert. Realtors need to have an engaging, unique, and relatable persona on social media and other online channels, and Vaynerchuk is just the man to help you craft and mold this client-facing identity.
If Vaynerchuk is your personal branding guy, then Grant Cardone is definitely the sales motivator of your growing team of industry experts. The truth of the matter is that selling homes – or anything for that matter – doesn’t always come naturally to everyone, so Cardone’s “Learn to Sell Anything” course seeks to cut through this awkwardness or uncertainty and teach realtors like yourself winning sales tactics, techniques, and methods.
The best part about Cardone’s course is that it lays out the foundation for how to sell literally any product, service, idea, or concept. This means that the skills you pick up here don’t just apply to your real estate career, they also translate to virtually any other professional or personal endeavor that fits into your life plans moving forward.
The most successful real estate agents around know how to go viral on social media – and the gap between the “haves” and the “have nots” on this front isn’t even close. If you’re not on the right side of this divide within the realtor community, then you’ll be hard pressed to see any legitimate growth or advancement within your real estate career.
Thankfully, with the help of the “Social Marketing 2016” course by the SO ME Academy, you’ll have all the tools you need to avoid this social catastrophe. From leveraging the power of Twitter, Facebook, and Google+, to utilizing automation to reduce the time and effort it takes to build a winning social presence, this course is chock-full of lessons designed to make you one of the best real estate agents in the social world.
The final member of your team of personal industry experts – and perhaps the most important contributor to jumpstarting your real estate career – is investment analysis savant Symon He. As He explains in his class review, the “Real Estate Investing: Complete Investment Analysis” course is all about breaking through the tired and old systems of property evaluation and drilling down to the core concepts that lead to sound and profitable real estate investment strategies.
When paired with the rest of courses covered in this post, He’s teachings on investment analytics serve as the technical capstone to your rejuvenated approach to being a winning realtor in your local marketplace. The only question left to answer now is whether or not you’re ready to accept the learning opportunities offered up by these industry experts and take your real estate career to the next level.