Courtnie Erickson, Real Estate Content Specialist,

Writing and maintaining a real estate blog can be very intimidating, particularly if you are not a trained writer. You may experience severe writer’s block and create articles with very little value and that are extremely boring to read. But, just because you don’t have experience writing or you have never maintained a blog before, it doesn’t mean you can’t ignite your creativity and let your fingers fly across the keyboard.

You have got this. You can do this. You may be the only thing hindering your success.

So, watch out for these seven things that may be killing your writing creativity and let your creative juices flow.

1. Lack of Confidence


For real estate agents with no writing background, your own self-doubt may be what is standing in your way. Your thoughts and lack of confidence can be one of your biggest obstacles to overcome before you can create incredible content. If this is you, don’t fret … here are a few things you can do to improve your confidence.

  • Talk to someone and ask them to help. Sometimes you just need someone who knows what you are thinking and feeling.
  • Start small. If you feel overwhelmed when writing blog posts, start by writing regularly in a journal.
  • Educate yourself. Take writing classes, listen to podcasts, and read books on blogging, writing, graphic design, content marketing, etc.
  • Don’t beat yourself up over little mistakes. So, someone left you a mean comment about your blog post. Who cares? Look at it as a win that someone read your work!


2. You Aren’t Getting Enough Sleep


As a real estate agent, you are busy. But, that doesn’t mean that you can’t take time for yourself and your health. Your sleep should be a top priority and it can help you in various aspects of your job — including your creativity. In fact, according to a Harvard Medical School study, the subjects studied were able to solve 30% more puzzles after experiencing REM sleep than those that did not.


3. You Aren’t Making it a Priority


Just like you need to take the time to sleep and take care of your body, you also need to take the time to unleash your creativity. Schedule time every day to generate and improve your content. Create and maintain a content calendar. You may need to dedicate an hour or more each day for these content-related tasks but you will see a significant difference in your lead generation, your website traffic, and your overall analytics by simply dedicating the time.


4. You Focus on Perfection


Perfection kills creativity — there is no way around it. As you generate blog posts, write your newsletters, and design your website’s visuals, don’t aim for perfection right away. The best writers will create multiple drafts of their content before it is distributed and published. When you sit down to write a blog post, just write it. Don’t focus on grammar, spelling, or even formatting. Just write your ideas and your thoughts. Let that sit for some time and then come back and revise it. When you just let your thoughts flow, you’ll write much faster, be less likely to experience a writer’s block, and enjoy the process much more.


5. Too Many Distractions


According to a survey by Udemy, 74% of millennials and Gen Zers feel constantly distracted at work.  These distractions can be anything from a full email inbox, co-workers who constantly chat, social media, and the pressure of other appointments, deadlines, etc. Distractions take away your focus and it can be challenging to get back on track and make up for lost time.


One way to avoid distractions is to schedule at least one hour each day of uninterrupted work time. This may be first thing in the morning, right after lunch, etc. During this time, do not take phone calls, do not answer emails, shut your office door, etc. Just eliminate all distractions and focus on your creativity.


6. Poor Time Management


Poor time management is one of the biggest killers of productivity in the workplace. But, it also kills creativity. When many individuals feel rushed or stressed to meet a deadline, their performance can decrease. And it isn’t only poor time management that can kill your creativity, but your work and life balance as well. If you don’t find a balance in all aspects of your life, it can make you stressed and overwhelmed, hindering your creative juices. 


7. You Don’t Ask for Help


In many cases, you can’t do everything on your own and you need the help of others to accomplish your goals. This is so important when it comes to your content creation. If you don’t have the time or the talents to create vibrant infographics, write seo-friendly blog posts, and more, that doesn’t mean you should avoid it or skip these items. It means you need to find someone who can — someone who can help you take your content to the next level.