Courtnie Erickson, Real Estate Content Specialist, Getwrittn.com
Search engine optimization is a complex and continually changing landscape. What works today may not work tomorrow and what you think was a fabulous idea may have received very little — if any — traffic. To ensure your real estate blog is successful, it is important that you take the time to audit it. But what is an SEO audit and where do you even start?
What is an SEO Audit?
An SEO audit is when you evaluate your current website for its SEO. The audit will consider several factors to help you determine what areas are working with your SEO strategy, which aspects could use some improvement, what needs to change right away, etc.
What is Included with an SEO Audit?
An SEO audit encompasses a variety of factors that all contribute to your website’s overall success. It isn’t just a quick scan of keywords or checking your rankings. You want to look at your technical statistics. This will tell you how well the website is functioning. Does it load quickly? Do the webpages work? Do the links work? Additionally, you want to ensure you have as few redirects as possible.
You also want to look at on-page statistics. This will tell you about the general webpage such as your keywords, possible duplicate content, images, etc.
Finally, you want to take a look at what happens off your website. For example, do you have many backlinks? What is your bounce back rate? Is your reader’s time spent on the page low? These are all factors that should be carefully considered.
How Often Should I Perform an SEO Audit?
An SEO audit is not something you should perform once and call it good. It should be a continual effort and something that is performed on a regular basis. Many experts recommend that you perform an SEO audit at least once per quarter or before you begin a major marketing campaign. It is also important to conduct an SEO audit if you notice any change in your current website’s traffic. If you begin to notice a sudden decrease — particularly if it is a drastic drop — you will want to conduct an audit to determine the cause and what you can do to boost up your traffic once again.
Where Do I Start with My SEO Audit?
One reason many individuals put off an SEO audit is because of the time involved. This is not a process that can be completed in an afternoon. In fact, it can take several weeks to complete a thorough audit depending on the size of your website. In these cases, it is best to hire an SEO auditor to conduct the audit for you. But, if your website is on the smaller side, it is possible to do the audit on your own.
If you choose to do an audit on your own, find various checklists and step-by-step guides to ensure you do a thorough and complete job. A few resources you can consider using include:
However, keep in mind that if you have never completed an SEO audit before, it may be in your best interest to outsource this task to ensure you receive the most accurate results possible.
If you want to take your website to the next level, an SEO audit is an excellent place to start. For more information on how to improve the SEO-friendliness of your real estate website, content-writing tips, and more, check out our GetWrittn blog and Facebook page.