Guide to using Twitter
Courtnie Erickson, Real Estate Content Specialist, Getwrittn.com
It is no secret that real estate agents need to prioritize their social channels if they want to generate leads and stand out from the local competition. However, many agents focus solely on Facebook and Instagram and they don’t give any thought to Twitter. But, Twitter should be a vital aspect of your content strategy.
Twitter is designed to help its user network and connect with people, businesses, organizations, etc. It helps companies enhance and market their brand and is another tool to help drive traffic back to their website. And while you may not think Twitter is worth your time, just look at the numbers:
- There are more than 500 million tweets sent per day
- There are 100 million active daily users
- Approximately 56% of Twitter users make more than $50,000 in a year
- Monthly, there are approximately 326 million active users
By not taking advantage of this social platform, you are missing opportunities to engage directly with your audience, build connections with companies and potential clients, and promote. Let’s look at a few things you should know about this platform to help you truly reap its success.
You Must Post Often and Consistently
Twitter is much more fast-paced than other social networks. This means that you must post more often and consistently if you want your tweets to be noticed and not just lost in the flow of conversation. It is recommended that you post three to five tweets per day to increase your engagement and your following. However, you must not overdo it. Posting too much will also make your tweets ineffective. One study found that brands with the highest engagement on Twitter posted three times a day and that engagement decreased after three tweets.
Don’t Be 100% Promotional
While you certainly want to include some promotional content in your tweets, don’t make every tweet focused on you. Rather, use it as a valuable networking tool. This means that if you find a tweet or you want to respond to another individual’s tweet, use the @ sign and their handle to connect.
As you build up your following, make sure you follow other individuals, companies, businesses, etc. By doing this, they are more likely to follow you, and you will learn more about the community you live in, upcoming events, issues in the area, etc. Knowing and being familiar with these issues will help you become a better real estate agent.
Learn How to Tweet … Correctly
The challenge with Twitter is you only have 140-characters to attract the attention of your buyers, sellers, potential clients, etc. You must provide information that they want to know about, engage with them, teach them, educate them, etc.
Additionally, there are several words and phrases that stick out more than others to your audience. In fact, social media scientist Dan Zarrella researched and found a pattern in many words and viral posts. He made a list of 20 of the most retweeted words and phrases. The top five include:
He also found the least retweetable words in his studies. The top five least reweeted words include:
To view the complete list, click here.
Essentially, as you write your tweets, focus on content that your readers want to learn about. Share listings, promote your blog posts, retweet content from influencers in the real estate industry or from local leaders. Also, be conversational. While you should always be professional, relax and be friendly. Respond when you receive messages or mentions.
Here are a few examples of strong real estate tweets:
Don’t Forget to Use Hashtags
Hashtags are designed to organize the information you share on Twitter. It is a way that others can find your topic or content. You can include hashtags in the middle of your tweets or at the end. You can also create your own or use trending hashtags if it relates to your topic. For example, a few popular real estate related hashtags include:
Keep in mind that hashtags are also a way to search for information on Twitter so the more you use, the easier it is for individuals to find you.